Press
About ShoeTracker
ShoeTracker is an Apple-native app for runners and walkers who rotate their shoes instead of grinding them to dust. Apple Health auto-tracks kilometers per shoe, the app suggests the right shoe before each run, and warns when a model should be retired. Available for iPhone, iPad, and Apple Watch.
Tagline: “Rotate before your body complains.”
Quick Facts
- Platforms: iOS, iPadOS, watchOS (all version 18/11+)
- Languages: German, English, French
- Pricing: Free + Pro tier (€29.99–49.99 one-time or from €1.99/month)
- Release: Fall 2026
- Tech: SwiftUI, SwiftData, CloudKit, HealthKit, Vision, App Intents
- Privacy: All data lives in your own iCloud — no backend, no tracking
Story Pitches
Pitch 1: “The app that gives your knees an extra year” Running shoes last 600–1,000 km. People who don’t track this run 30 % longer on flat soles → knee problems. ShoeTracker makes tracking invisible (Apple Health) and proactive (recommendation the evening before).
Pitch 2: “Apple-First engineering as differentiator” In a crowded running-app market (Strava, Garmin, Nike Run Club), ShoeTracker targets a gap: shoes only, but with full Apple-platform depth (CloudKit sync, Watch complications, widgets, Siri shortcuts, on-device Vision for photo cutouts). No backend = full privacy.
Pitch 3: “Walker first — runner second” Unlike most competitors, ShoeTracker deliberately starts with walker personas (Maria, 67, walks 3 km daily). Runners are the second wave. Walking is the largest sport activity in Germany — and the least served by apps.
Press Kit (from July 2026)
- App icons in all sizes (PNG + SVG)
- Screenshots for iPhone, iPad, Apple Watch (various resolutions)
- App trailer (15s + 30s, 1080p + 4K)
- Logo lockup (with + without tagline)
- Founder photo (Rüdiger Weiß)
- Fact sheet as PDF
Contact
For interviews, review builds (TestFlight), or press kit requests:
Response time: typically within 24 h (Mon–Fri, CET).